For the first episode, I interview and talk with Robert Ermich about DATA-DRIVEN BRAND MARKETING.
It's pretty amazing that after many years in this industry, data-driven brand marketing - that is measuring and analyzing brand marketing effects - is nowhere near as prominent as it should be, looking at all the millions that companies spend on branding every year.
Moreover, it often feels like there are two separate islands in marketing: branding and performance marketing. Can both worlds be connected? We've heard and used multi-touch attribution modelling on the performance side, but what about everything else in the customer journey? What impact does brand marketing have on your business outcome? We'll dig deeper into questions like these.
My guest Robert is a serial entrepreneur, an African wildlife supporter, and a guy you just want to hang out with. He's the founder of www.DeinHandy.de, which he grew and sold in a very saturated market, as well as www.OnTruck.eu, an advertising network for trucks.
He is a strong advocate for well-done branding and will share his experience and advice on how to understand the interdependencies between branding and performance marketing, how to get started, and many more. I'm sure, you will be inspired by his entrepreneurial attitude!
Watch the video here:
Additional show notes
- Where Robert and I met: https://www.rocket-internet.com
- Connect with Robert: https://www.linkedin.com/in/robertermich/
- DeinHandy Website: https://www.deinhandy.de
- OnTruck Website: https://www.ontruck.eu
You can WATCH the video on YouTube, or LISTEN to the audio versions on Apple Podcasts, Spotify, Google Podcasts, etc. You will find all links and more information here: https://podcast.chrislubasch.com
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